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Episode

33

Episode

33

Image of pharmacist pouring liquid into glass
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Episode

33

May 5, 2021

Crafting a Refined Patient Experience

Take a look inside America’s oldest surviving apothecary. A small village staple turned international brand, C.O. Bigelow Apothecaries and its unique array of products has attracted loyal fans and well-known personalities from around the globe. Their beauty line can even be found at Bath and Body Works stores across the country. Discover how this 180-year-old apothecary keeps its charm and continues to service its customers with a personalized, unique patient experience to this day.

Topics
Marketing • Business & Ownership • COVID-19

In this Episode

Special Guests

Ian Ginsberg
C.O. Bigelow Apothecaries
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Hosts

Jeff Key
President of PioneerRx
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Marsha Bivins
Marketing Director
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Mark Bivins
Vice President of Sales
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