PioneerRx is excited to welcome one of Nashville’s very own to Connect 2022. This year, Professor Kelly Goldsmith will be joining PioneerRx at its Annual User Conference, Connect, to present the Keynote Speech.

Professor Goldsmith is an award-winning researcher, writer, and full Professor of Marketing at Vanderbilt University. She draws upon her marketing research in order to explain day-to-day consumer psychology and uses real-world examples, actions, and insights you can use to boost your business. 

In her Keynote Speech, Professor Goldsmith will present a powerful message about shifting your mindset and making more out of your business model.

If you’re looking to be informed, entertained, and inspired — all at the same time —, don’t miss out on Professor Goldsmith’s Keynote Speech.

The Keynote Speech takes place Friday, June 17, 2022, at 8 AM at the Gaylord Opryland and Convention Center in Nashville, TN.

About Professor Kelly Goldsmith

Professor Goldsmith is a behavioral scientist whose research examines consumers’ psychological and behavioral responses to scarcity and uncertainty. Her research is highly interdisciplinary in nature, drawing upon theories and methods from a variety of areas, including anthropology, cognitive and social psychology, evolutionary biology, and marketing.

Because her research bridges theory and practice, it contributes not only to more nuanced theories of consumer decision-making but also new techniques for marketers, firms, and policymakers.

Professor Goldsmith’s work has appeared in several top psychology journals and has been featured in hundreds of media outlets, including BBC, Time Magazine, The New York Times, USA Today, and many more.

Professor Goldsmith is a full professor and award-winning teacher at Vanderbilt University.

She recently co-edited three special issues for top marketing journals on the topics of “Consumer Psychology for the Greater Good” (Journal of Consumer Psychology), “Resource Scarcity and Consumer Decision Making” (Journal of the Association for Consumer Research), and “Consumer Insights from the COVID-19 Outbreak” (Journal of the Association for Consumer Research).

She is also an Area Editor for the Journal of Marketing Research and the Journal for the Academy of Marketing Science. In addition, she is on the Editorial Boards of the Journal of Consumer Research and the Journal of Consumer Psychology.

Professor Goldsmith’s most recent honors and awards include:

  • Research Productivity Award, 2021
  • Marketing Science Institute (MSI) Scholar, 2020
  • Chancellor’s Faculty Fellow, 2020-2022
  • Vanderbilt Strong Grant Winner, 2020
  • Vanderbilt Dean’s Award for Teaching Winner, 2020

Professor Goldsmith obtained her Ph.D. in Behavioral Marketing from Yale University and her undergraduate degree from Duke University.

To learn more about Professor Goldsmith, visit, or find her on LinkedIn, Instagram, and Twitter @profgoldsmith.

To get a sneak peek of Professor Goldsmith’s speaking style, and to get ready to her at Connect, check out her 2019 TEDx Talk, “How to Make the Most Out of Not Having Enough.” Watch here:

PioneerRx is thrilled to welcome Professor Kelly Goldsmith to Connect 2022. To get a full lineup of speakers, classes, and other important scheduling information, visit the Connect 2022 page. We’ll see you in a few short weeks in Nashville, TN!

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