It’s the most wonderful time of the year – and you and your team can help spread the joy in your community. With the holiday season in full swing, there are many opportunities to incorporate themed promotions and events at your pharmacy to get everyone in the holiday spirit.
Adding a fun twist to your marketing strategy can increase your customer engagement and in turn, increase profits and brand loyalty. Here are some simple, festive ideas to get started:
Seize the opportunity for themed social media posts! For example, start a series of posts related to the “12 Days of Christmas”, share pictures of your pharmacy decorations, or have followers enter a holiday giveaway to win a prize. Think of what makes your pharmacy unique and tie it into something that can make a connection with your followers.
This content will make people find your store more welcoming and associate it with warm feelings of celebration and holiday cheer. Remember that social media doesn’t always have to be a serious sales pitch – people go on these platforms to relax and enjoy themselves. So providing them with entertaining content that promotes your pharmacy at the same time is the most effective way to utilize it.
Stock your pharmacy front end with holiday items – from gift ideas to packaging necessities to seasonal snacks – in order to make your store a “one-stop shop” or simply create a festive feel when customers come in. It will make going to the pharmacy seem like less of a chore and more of an enjoyable experience, and will lead to a boost in your front end sales. It can also make for a good announcement post on social media – share a picture and let people know to come check out your new display.
Who doesn’t love a good deal, especially around this busy time of year? Try creating promotional, seasonal offers to get customers into your pharmacy. This is a good opportunity to encourage patients to keep up with their medications and make time for a stop at the pharmacy. This could also be a chance to give tips & tricks on how to keep healthy habits during the hectic holiday season.
Let’s not forget the spirit of giving back. Look into local charities and set up a drive in your pharmacy. Depending on what type of charity you select, customers can come in to drop off donations such as clothes, food, and children’s toys. They will feel good about contributing and will appreciate you providing them with an easy way to give back. Afterwards, they can shop around or pick up medication while they are already at your store.
These ideas are a good place to start for inspiration, but you can find what your team is passionate about and turn it into a fun holiday experience for everyone.