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These words have become synonymous with social media – a powerful influence on today’s world as we know it. As of April 2020, the world has 3.81 billion active social media users. On average, users in North America spend about 2 hours each day browsing their social media platforms and interacting with posts. This is why having a social networking strategy is a powerful tool for use in advertising and marketing your business – in targeting both current customers and potential customers.
June 30th is annually observed as World Social Media Day. In the scope of independent pharmacy, social media presence is an important part of connecting with your community and being easily accessible to customers. While you may have a strong website or ample word-of-mouth, you will always miss a portion of your community by not using social media. If people are searching up your pharmacy online – you want them to find the right information no matter where they look.
In 2020, the 7 biggest social media sites are: Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, and Reddit. Choose what platforms are best for your pharmacy. But no matter where you represent your business, there are some best practices for keeping a professional – and effective – presence.
Celebrate World Social Media Day by thinking of ways to expand your pharmacy’s online presence. Happy posting