Stacy Welling may not have followed the traditional route to pharmacy ownership, but that didn’t stop her from creating a highly successful service and product line that fills a major gap in her community. Stacy is the owner of Whaley’s Pharmacy, Inc. with three locations in Jefferson City, Missouri. She is also the founder of Whaley’s Baby, a line of products and services for women and babies before, during, and after pregnancy. Jeff, Josh, and Marsha explore how marketing and innovation have shaped this dynamic business.