Independent pharmacy can be a mystery, especially when it comes to attracting — and retaining — new patients. But according to Nicolette Mathey, pharmacy owner and consultant, there’s one tool that takes the mystery out of marketing: data. Nicolette joins us this week to discuss how finding the right data can influence everything from clinical programs to patient outcomes to, yes, bringing new faces to your pharmacy. According to Nicolette, pharmacy doesn’t have to be hard: you just have to let the data drive you.