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Tony Willoughby


Thrive Pharmacy Solutions

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Thrive Pharmacy Solutions

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Independent pharmacy. Sure, you can go at it alone, but why? There’s a reason why we also call our industry community pharmacy. We have access to a whole network of knowledge that can be shared, so why not connect with other health care colleagues?

We sat down with Tony Willoughby at Thrive Pharmacy Solutions, the pharmacy he and his business partner, John Gregg, opened a year ago. As Tony launched into a summary of Thrive’s history, we would briefly pause when the technology around the pharmacy beeped and whirred. “Oh, you might as well keep going,” Tony advises. “It’s not going to stop doing that.” Meanwhile, we could hear John dashing throughout the pharmacy and making sure everything was ready before customers began trickling in.

Tony spent over a decade working towards the idea of community, and his years of experience with independent pharmacy alongside John Gregg have culminated in their pharmacy’s current success. “Relationships matter,” Tony begins. “We invest fully in those. A key way to invest in a relationship is to find out what you can do for the other person in that relationship.”

Tony and John found a way to create relationships with local physicians by asking them about their biggest struggles.

“Thrive began as an idea as we were starting to look for ways to help local physicians in the marketplace thrive, pun intended,” he explains. As physicians received refill requests, the number of calls and action items would grow to the point of overwhelming staff and keeping physicians in the office late at night. With the help of Thrive’s Simple Sync program, which drives adherence and improves patient outcomes, Tony can offer a solution to operational problems for doctors and health problems for patients. In turn, physicians refer their patients to Thrive, and Tony and his staff change lives daily.

Meet Tony Willoughby

 Thrive’s most unique quality, according to Tony,is its responsibility and accountability to their patients.

He recalls a conversation he had a week prior with his new clinician:

We were recapping the day, and I asked him, “What’s different about this role compared to what your friends you graduated with are doing?” He replied that his friends work really hard to make sure the patients are on the right therapy and the prescription is filled right, then they put it in a bin. He said, “I work really hard to make sure they’re on the right therapy and it’s filled correctly, but I make sure they get it.”

This shift in perspective from putting pills in a bin to putting them in patients’ hands is the central idea of adherence. Over 1,000 patients rely on Tony and John to keep them healthy, just as the Thrive co-owners rely on each other to keep building and planning for the future.

“The beauty of our partnership is that John and I have worked together in some form or fashion for…” he leans off-camera. “J, twelve, fifteen years?” he calls out. “Fourteen years,” John corrects as he continues working around the pharmacy. “Anyway,” Tony continues, “we’ve been working together for fourteen years, and we are not the same person.” Tony’s large-scale thinking combined with John’s attention to detail creates a productive, working partnership. “Having a differentiated, diverse team in thought, personality, and presence is what makes us successful.”

And that can sum up the idea of community.

“Independent” doesn’t mean working alone and depending on yourself to meet a fill quota every day. Combine your strengths and knowledge with other colleagues in your field, and together, cover more ground and make a bigger, lasting impact within the community.