Pharmacy Spotlight offers a chance for us to recognize pharmacies that find creative ways to make a difference in their communities!
In the past three years since it opened, Flatirons Family Pharmacy in Longmont, CO, has taken tremendous steps in helping its community thrive. Owner and PIC Jennifer Palazzolo wanted everything about her location, even the logo, to give patients a sense of familiarity with its neighborhood-pharmacy vibe. She partnered with Business Developer Kari Scott to brainstorm unique methods for expanding this welcoming, community-focused brand.
Staying active in the community helps the pharmacy support local events while also keeping the name visible to the public. Recently, the Flatirons team sponsored and manned a table at a fundraiser for a children’s home. Last December, they had a “pictures with Santa” booth, where all proceeds were donated to a non-profit organization. They also offer free vitamins to their younger patients.
Flatirons’ most notable community involvement is their Backpack Program, where they provide free backpacks and school supplies to underprivileged grade schoolers. Last year, these guys gave out 100 backpacks, which flew out the door in under two days. This year, they’ve upped the ante and gave out 200 backpacks stuffed full with supplies!
Like many of Flatirons’ events, this no-questions-asked program has no ulterior financial expectations. Jennifer, Kari, and the rest of the team just realized this need in the community and did their part to fill that need. That said, the pharmacy does provide opportunities to see these families come back. While the kids are excitedly picking out their backpacks, the parents/guardians are given a packet that contains a complimentary flavoring voucher and an offer for a special gift if the family transfers their prescriptions. The staff also obtains these new potential patients’ email addresses so they can receive the pharmacy’s digital newsletter.
Word-of-mouth is Flatiron’s most direct marketing approach, and they haven’t invested in any outside advertising. Their goodwill in the community has greatly contributed to the business’ success, and the team hopes to continue making a difference in the community for years to come.